To establish the needs of e-consumers, from purchase through to delivery, it is useful to study their purchasing habits according to age. Do requirements differ depending on whether you are 25 or 55? How can your delivery options and strategy be adapted according to the preferences of your target customer? Needs may vary depending on…
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In 2003, 83% of consumers felt frustrated by online shopping; today 72% actually consider themselves ‘expert’ e-shoppers (Corra). With global e-commerce sales reaching €740 billion (eMarketer) last year – 1500% higher than a decade ago – several seismic changes have transformed the sector. Digital evolution The emergence of broadband saw internet use soar and convinced…
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With an internet penetration rate of 83% and a mobile penetration rate expected to reach 100% in 2014, Canada seems set to become an e-commerce success story. Nevertheless, e-commerce has yet to achieve its full potential in the country. That doesn’t mean there is any kind of cultural reticence when it comes to online shopping….
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Over the last several years, business mail has seen a decline. This is partly because of the economy, and partly because email has made significant inroads. While email has its advantages (messages are delivered quickly and the cost-per-contact can be low), evidence suggests email alone may no longer be the best business mail solution. The…
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Today’s e-tailers know that the delivery of packages is a key element in their site’s success. Amongst other things, the flexibility and speed desired by e-shoppers mean a wide range of delivery options for orders is required, which has led to the development of pick-up points. An alternative to home delivery The continuous development of…
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