Faced with an increasingly competitive market and a complex and continually changing global supply chain, e-retailers—or e-tailers—are forced to look at ways of enhancing their performance, as seen in our previous article: How smart logistics can keep your e-commerce customers happy. “Big data”—large volumes of unstructured information about customers’ behavior and preferences—as well as relating…
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Part 4/4: Be creative Using creativity to enhance direct mail can help companies stand out from their competitors. The right look and careful choice of words can have a strong impact on how customers and prospects perceive a product. After all, about 20% of your response rate is affected by the creative content of your…
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The revenue generated from e-commerce worldwide increases year on year. And at an average global growth rate of 20% per year, the rise of e-commerce shows no signs of stopping. For companies active in B2C, it is therefore becoming very important to have a presence in e-commerce, both within and beyond their country’s borders. But…
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In the past, we have produced numerous factsheets on countries that are extremely mature, whose attractiveness lies in the affluence of their e-shoppers or the advanced development of their infrastructure. This month, we are looking at a different case: Mexico. The attractiveness of this country lies in the latent potential of its digital economy. It…
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Vendors, e-tailers and logistics providers are increasingly facing challenges due to technological developments and customer demand. But technology is also offering companies a platform to outpace their competitors on service, quality and price. One major challenge in the e-commerce chain is how to deal with logistics needs. Another challenging aspect for companies is how to…
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