Ten years ago, it was simpler for marketers to choose the right channels for reaching consumers. Advertising was limited to direct mailing, phone calls, TV and radio commercials, printed media [...]
Part 4/4: Be creative Using creativity to enhance direct mail can help companies stand out from their competitors. The right look and careful choice of words can have a strong impact on how [...]
Part 3/4: Making it functional Making sure direct mail is effective and functional enough to achieve the maximum return on your investment requires an organised approach. Whom business owners [...]
Part 2/4: Making it actionable Getting your direct mail piece into the hands of a (potential) client accomplishes only the first step of your direct mail marketing mission. Next, you must [...]
Part 1/4: Personalisation Many business owners used to regard direct mail as the “ugly stepsister” of advertising. Today, however, some of the most innovative and effective advertising is [...]
Over the last several years, business mail has seen a decline. This is partly because of the economy, and partly because email has made significant inroads. While email has its advantages [...]
With accurate direct mail customers are more likely to remain loyal, and give a company repeat business. Companies handling direct mail for their customers also need to ensure each mailing piece [...]
Almost 380 billion letters are sent every year and air mail plays an essential role in their delivery, according to the International Air Transport Association. Since 1911, the Designated Postal [...]
