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Across the developed world, several markets have become established as dominant players in international e-commerce – the U.S., the U.K., Germany, Japan and France, just to name a few. But huge potential exists in other commercial centers that are recently emerging as major global markets. For some, that potential is only just beginning to be realized,…
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In the past, we have produced numerous factsheets on countries that are extremely mature, whose attractiveness lies in the affluence of their e-shoppers or the advanced development of their infrastructure. This month, we are looking at a different case: Mexico. The attractiveness of this country lies in the latent potential of its digital economy. It…
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Driven by a booming population, improving internet access and rising disposable incomes, Asia Pacific is the world’s fastest-growing e-commerce region (yStats). Meanwhile, young, tech-savvy populations underpin rapid growth in Latin America and the Middle East, and e-commerce continues to account for a growing share of retail spending in Europe and North America. Let’s examine projected…
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The four international e-commerce markets below show that e-commerce potential lies in more emerging economies than just China and India—and that there is still compelling potential in mature economies like Italy. South Korea South Korea is a mature e-commerce market backed by a strong currency, enthusiastic e-shoppers, high credit-card penetration and the highest broadband penetration—97%—worldwide…
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An e-commerce boom in emerging markets across South America, Asia and Eastern Europe is being propelled by smartphone proliferation, improving broadband and rapid economic growth.Here are some tips on how e-tailers can tackle emerging markets. General tips Fast developing low-to-middle income economies often struggle to meet the burgeoning demands of increasingly affluent populations – something…
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We discussed this subject in a previous article: the development of e-commerce is largely driven by emerging countries, with China, Russia and Brazil playing the most significant role. Among the challenges to be met by foreign companies wishing to gain presence on those markets is that of logistics. How is this sector, driven by the…
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Emerging countries hold enormous potential for e-commerce growth. According to A.T. Kearney’s 2013 Global Retail E-commerce Index report, the online retail industry has grown at 17 percent CAGR globally over the past five years, with growth particularly strong in Latin America (27%) and Asia Pacific (25%). The advancement of technology and improved access to the…
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Football fans won’t be the only ones with their sights set on Brazil this year, international e-traders will be doing the same. Whilst it may seem that the two worlds have nothing in common, observers are unanimous in agreeing that the organization of the World Cup (and subsequently the Olympic Games) will have positive effects…
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Approximately one trillion euro: this is the astronomical turnover record that will be achieved in 2014 in global B2C e-commerce according to eMarketer. This spectacular growth is almost completely thanks to rapidly developing emerging markets according to the specialist website. 2014 will be a crucial year for global e-commerce. For the first time, consumers in Asia will…
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