Brazil is the largest e-commerce economy in Latin America at $20 billion. By 2018, analysts anticipate an increase to $27 billion.
In terms of population, 37 million Brazilians shop online, with another 10 million expected to join by 2018. Additionally, because of its large size, growing middle class and prominent location in South America, Brazil is a top choice for retailers looking for an online presence.
Read MoreAcross the developed world, several markets have become established as dominant players in international e-commerce – the U.S., the U.K., Germany, Japan and France, just to name a few. But huge potential exists in other commercial centers that are recently emerging as major global markets. For some, that potential is only just beginning to be realized,…
Read MoreIn the past, we have produced numerous factsheets on countries that are extremely mature, whose attractiveness lies in the affluence of their e-shoppers or the advanced development of their infrastructure. This month, we are looking at a different case: Mexico. The attractiveness of this country lies in the latent potential of its digital economy. It…
Read MoreDriven by a booming population, improving internet access and rising disposable incomes, Asia Pacific is the world’s fastest-growing e-commerce region (yStats). Meanwhile, young, tech-savvy populations underpin rapid growth in Latin America and the Middle East, and e-commerce continues to account for a growing share of retail spending in Europe and North America. Let’s examine projected…
Read MoreThe four international e-commerce markets below show that e-commerce potential lies in more emerging economies than just China and India—and that there is still compelling potential in mature economies like Italy. South Korea South Korea is a mature e-commerce market backed by a strong currency, enthusiastic e-shoppers, high credit-card penetration and the highest broadband penetration—97%—worldwide…
Read MoreAn e-commerce boom in emerging markets across South America, Asia and Eastern Europe is being propelled by smartphone proliferation, improving broadband and rapid economic growth.Here are some tips on how e-tailers can tackle emerging markets. General tips Fast developing low-to-middle income economies often struggle to meet the burgeoning demands of increasingly affluent populations – something…
Read MoreWe discussed this subject in a previous article: the development of e-commerce is largely driven by emerging countries, with China, Russia and Brazil playing the most significant role. Among the challenges to be met by foreign companies wishing to gain presence on those markets is that of logistics. How is this sector, driven by the…
Read MoreEmerging countries hold enormous potential for e-commerce growth. According to A.T. Kearney’s 2013 Global Retail E-commerce Index report, the online retail industry has grown at 17 percent CAGR globally over the past five years, with growth particularly strong in Latin America (27%) and Asia Pacific (25%). The advancement of technology and improved access to the…
Read MoreApproximately one trillion euro: this is the astronomical turnover record that will be achieved in 2014 in global B2C e-commerce according to eMarketer. This spectacular growth is almost completely thanks to rapidly developing emerging markets according to the specialist website. 2014 will be a crucial year for global e-commerce. For the first time, consumers in Asia will…
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