In the omnichannel e-commerce world in which we now live, consumers can browse through multiple avenues for goods and place orders. For the foreseeable future, e-tailers will have to balance [...]
In most retail markets, local favorites have a decided advantage over newcomers. People who live in the area grow to trust certain small retailers, understand regional brands better and [...]
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The most challenging time of the year has arrived for e-tailers. This is because they can bring in more than 25 percent of their yearly turnover in this period. It won’t come as a surprise to [...]
Ten years ago, it was simpler for marketers to choose the right channels for reaching consumers. Advertising was limited to direct mailing, phone calls, TV and radio commercials, printed media [...]
Part 4/4: Be creative Using creativity to enhance direct mail can help companies stand out from their competitors. The right look and careful choice of words can have a strong impact on how [...]
The global beauty market is expected to be worth €210 billion by 2017 (Lucintel). And with cosmetics and beauty products now the second biggest cross-border revenue generator in e-commerce with [...]
Parcel lockers—automated delivery points from which customers can collect or return e-commerce packages, 24 hours a day—are proliferating worldwide. Rather than waiting for deliveries at home, [...]
Part 2/4: Making it actionable Getting your direct mail piece into the hands of a (potential) client accomplishes only the first step of your direct mail marketing mission. Next, you must [...]
Part 1/4: Personalisation Many business owners used to regard direct mail as the “ugly stepsister” of advertising. Today, however, some of the most innovative and effective advertising is [...]
Clothing is functional and essential, but also a mark of status and identity. Small wonder, then, that apparel is the world’s biggest cross-border e-commerce category, according to PayPal’s Spice [...]
To establish the needs of e-consumers, from purchase through to delivery, it is useful to study their purchasing habits according to age. Do requirements differ depending on whether you are 25 or [...]
In 2003, 83% of consumers felt frustrated by online shopping; today 72% actually consider themselves ‘expert’ e-shoppers (Corra). With global e-commerce sales reaching €740 billion (eMarketer) [...]
Over the last several years, business mail has seen a decline. This is partly because of the economy, and partly because email has made significant inroads. While email has its advantages [...]
With accurate direct mail customers are more likely to remain loyal, and give a company repeat business. Companies handling direct mail for their customers also need to ensure each mailing piece [...]
Did you know that 75% of online shoppers look at shipping costs before deciding whether to go ahead with a purchase? Not surprisingly, high delivery costs are the main reason for e-shoppers to [...]
In the world of e-commerce delivery, the featureless brown package is becoming a rarity as boxes in a range of colourful designs increasingly land on shoppers’ doormats. Protecting goods from the [...]
Unable to ‘try’ before they buy, consumers would never embrace online clothes shopping – or so many retail analysts once argued. Yet according to yStats, apparel is now the biggest e-commerce [...]
Shipping is the culmination of the online purchasing process. Consequently, an etailer should keep in mind that this stage embodies all the efforts of the commercial chain, from acquisition to [...]
