Mexico is the second-most populated country in both North America and Latin America. It has a strong e-commerce presence: the largest within Latin America, despite Brazil’s significant advantage in population.
Mexico is also positioned for strong future growth in the e-commerce world. The country has seen double-digit increases in online shopping in the second half of the 2010s, and the total value of the market is expected to keep growing in the future. Despite this growth, e-commerce accounts for just a fraction of overall retail sales in the country, indicating room for retailers foreign and domestic to influence shopper habits and grab a hold of available market share.
With this context in mind, let’s look at some key facts about the Mexican e-commerce market.