In the omnichannel e-commerce world in which we now live, consumers can browse through multiple avenues for goods and place orders. For the foreseeable future, e-tailers will have to balance these channels without compromising service, efficiency, transparency or fulfillment in any single one.

This whitepaper seeks to identify the primary challenge omnichannel shoppers present to e-tailers and provide ways these organizations can better manage consumer demand levied at them from all angles.


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