There are plenty of overlaps in e-commerce – at some level, every company has the same goals: offer quality products, meet customer needs, deliver items successfully and on time, and generate profits. But that’s where the similarities often end. The way each e-tailer goes about achieving those common goals may vary drastically.

With that said, modern logistics platforms are capable of providing different things for different companies. These systems play to an e-tailer’s weaknesses – in other words, they can help fill in areas where an e-company needs the most assistance. By partnering with a third-party logistics provider, e-tailers can find their gaps and use these services to improve. Let’s take a look at a few hypothetical scenarios where different companies can use custom fulfillment solutions to serve specific needs.

No. 1: An e-tailer looking for a new global market
When a company goes from national to international, that’s a big jump – one that requires a lot of planning and coordination. One of the primary concerns for any e-tailer seeking a global audience is establishing the necessary infrastructure to deliver its goods to the customers. If the company doesn’t already have an international presence, that means finding distribution centers, building warehouses, setting up a supply chain that can serve the necessary markets, and setting up a responsive team.

Fulfillment solutions providers can essentially cover that whole process. In this case, it would be helpful for the logistics company to provide several regional centers from which the e-tailer can operate. Additionally, the best logistics providers provide the customer service and support necessary to handle the influx of new customer demand.

No. 2: A global player serving a niche group of consumers
Sometimes, bigger isn’t necessarily better. A company with a worldwide audience that has a very specific group of consumers will probably not need a massive team of support or a series of enormous warehouses. For that e-business, the requirements come down to quality, consistency and flexibility. Customers with specific needs must have an equally meticulous e-tailer.

Ideally, the fulfillment solution for this style of business will focus on transparency, consistent delivery and open communication. By providing insight for customers to know exactly where a given order is at a certain time, this niche consumer group can be comfortable knowing their item is safe and on its way. Additionally, by providing flexible delivery terms – and a foolproof returns process – a specific market will remain engaged and satisfied.

No. 3: An established company trying to find new ways to reach customers
Maybe an e-tailer has a pretty good model, but has stagnated recently. Just because there is no immediate, glaring need doesn’t mean it cannot still improve. The best fulfillment solutions will open up new opportunities that an e-tailer may not have otherwise discovered. Sometimes it’s a new delivery model – by sourcing multiple different solutions, these companies may be able to reach their target consumers faster and more efficiently.

Or, maybe there are untapped markets that would be difficult to reach without a more versatile, robust fulfillment network. Simply having a center in a given region can provide insights into that consumer base that would be impossible to know otherwise.

It is important to note that fulfillment solutions are not all about the customer – they can help improve an e-tailer’s financial performance, as well. With the right strategy, an investment in fulfillment will pay dividends. When an e-tailer has happy customers, business tends to improve. That’s the goal with fulfillment solutions from Landmark Global: satisfied customers and company growth.


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