Enhance Your Amazon Seller Valid Tracking Rate (VTR)
Amazon’s Updated Valid Tracking Rate (VTR) Guidelines for 2025
Amazon has announced significant updates to its Valid Tracking Rate (VTR) requirements for seller-fulfilled orders, effective January 15, 2025. These changes aim to enhance customer satisfaction by ensuring more consistent tracking on deliveries.
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- Delivery to any destination worldwide
- End-to-end tracking
- Easy integration
- Cross-border specialists
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We leverage our online returns portal to get returns back to you safely, handling everything from the labeling to inbound clearance and transportation back to your facility.
Understanding the New Valid Tracking Rate Requirements
The VTR is a critical performance metric on Amazon, requiring sellers to provide valid tracking information on at least 95% of orders. Starting January 2025, Amazon will measure VTR for all shipping providers, not just Amazon-integrated carriers, broadening the policy’s scope and enhancing transparency in order tracking.
Exemptions to the VTR Policy
Amazon has also clarified specific exemptions to VTR requirements, which include:
- Digital products
- Domestic shipments using untracked services like USPS Standard Mail or USPS First Class for packages under $10 USD
- Low-value packages shipped from the UK or India under Amazon-integrated, untracked services valued under $15 USD
- Shipments from regions other than the U.S., Canada, the UK, India, American Samoa, the U.S. Minor Outlying Islands, or China
Impact of VTR Compliance on Seller Performance
Failing to meet the 95% VTR threshold may result in deactivation of seller-fulfilled listings, affecting order visibility and account health metrics. Consistent tracking minimizes A-to-z claims and negative feedback, helping to protect seller performance.
What Sellers Need to Do to Stay Compliant
Sellers should prepare by verifying that tracking information aligns with these updated guidelines. Using compliant carriers and services will help ensure seamless tracking data, preserving account health and customer satisfaction.
Why Choose Landmark Global's Tracked Products?
- Improve Your VTR: Ensure clear and effective tracking for your customers.
- Maintain Compliance: Stay compliant with Amazon's updated VTR requirements.
- Enhance Customer Satisfaction: Provide a seamless tracking experience to minimize negative feedback and A-to-z claims.
- End-to-End Solutions: Landmark Global's end-to-end tracking solutions make this all possible.
Our customers include some of the biggest brands in e-commerce as well as innovative companies that are looking to grow globally.
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