International Parcel Delivery
Customs Clearance
Returns Management
Understanding the New Valid Tracking Rate Requirements
The VTR is a critical performance metric on Amazon, requiring sellers to provide valid tracking information on at least 95% of orders. Starting January 2025, Amazon will measure VTR for all shipping providers, not just Amazon-integrated carriers, broadening the policy’s scope and enhancing transparency in order tracking.
Exemptions to the VTR Policy
Amazon has also clarified specific exemptions to VTR requirements, which include:
- Digital products
- Domestic shipments using untracked services like USPS Standard Mail or USPS First Class for packages under $10 USD
- Low-value packages shipped from the UK or India under Amazon-integrated, untracked services valued under $15 USD
- Shipments from regions other than the U.S., Canada, the UK, India, American Samoa, the U.S. Minor Outlying Islands, or China
Impact of VTR Compliance on Seller Performance
Failing to meet the 95% VTR threshold may result in deactivation of seller-fulfilled listings, affecting order visibility and account health metrics. Consistent tracking minimizes A-to-z claims and negative feedback, helping to protect seller performance.
What Sellers Need to Do to Stay Compliant
Sellers should prepare by verifying that tracking information aligns with these updated guidelines. Using compliant carriers and services will help ensure seamless tracking data, preserving account health and customer satisfaction.