With a population of less than 17 million people, the Netherlands could be overlooked on the e-commerce landscape. And yet, the country is among the most valuable in Europe and even the world.

A recent study by Forrester, which compared 55 countries by classifying them according to their e-commerce potential, also placed the Netherlands in the top 5 in this domain. E-commerce sales in the Netherlands are growing, which is remarkable given the difficult economic situation faced by the country.

In this factsheet, we look at what the country is doing right and what the future holds.


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