Landmark Global extends Secure Delivery for sensitive online orders in Belgium, the Netherlands and France

Landmark Global’s North America Cross-Border Confidence Index was featured in a recent Forbes article exploring what Canada’s tariff environment means for the beauty influencer economy. The article examines how tariffs and changing cross-border trading conditions can affect beauty brands, content creators, and consumers purchasing products promoted through social platforms. Landmark Global’s research helps place these challenges in a broader consumer context, showing why transparency around duties, taxes, shipping fees, and other import-related charges is essential when international brands sell to Canadian shoppers. As influencer-led commerce continues to connect audiences with products from across the border, the experience after a shopper clicks “buy” can be just as important as the promotion that inspired the purchase. 

The North America Cross-Border Confidence Index found that 43% of consumers are deterred from shopping internationally by hidden costs. This finding underlines the commercial importance of giving shoppers greater clarity on the total cost of an order before checkout, particularly during periods of tariff uncertainty. For beauty brands and retailers, unexpected charges can create hesitation, weaken trust, and make cross-border purchases less attractive.  
 
Landmark Global’s inclusion in Forbes showcases the wider relevance of its consumer insights and reinforces the role that transparent pricing, customs expertise, and a predictable delivery experience can play in supporting customer confidence and sustainable cross-border growth.