In the past, we have produced numerous factsheets on countries that are extremely mature, whose attractiveness lies in the affluence of their e-shoppers or the advanced development of their infrastructure. This month, we are looking at a different case: Mexico.
The attractiveness of this country lies in the latent potential of its digital economy. It is already the second largest e-commerce market in Latin America in terms of volume, with B2C sales having reached 6.45 billion euros in 2013 and annual growth should continue to be around 25% until 2016. And this still only at the dawn of its development.
In this country factsheet devoted to Mexican e-commerce, we reveal the efforts made by local companies and the signs that promise a bright future for online shopping in the country.