France is one of the six biggest e-commerce markets in the world and one of the three biggest in Europe. In the first quarter of 2013 it was home to 33 million e-shoppers. So, we can justifiably say that France has huge potential for e-tailers. With that in mind, this market needs to be examined more closely.
The number of French people shopping online is growing all the time, which is also reflected in sales figures. According to FEVAD, total online sales nudged 45 billion Euro in 2012. And they continue to rise. That is primarily due to the multi-channel, cross-border, store-to-web approach, all topics, along with customer empowerment.
Read this country factsheet for more information about e-commerce in France.