The German economy is often held up as being one of the best performers in Europe – and the e-commerce industry is no exception. The country posts excellent results, both in terms of income as well as key players and even purchasers, who are not afraid to purchase outside of their own borders (cross-border expenditure of German e-shoppers is set to increase to €14.1 million in 2013).

In this factsheet we examine the driving forces behind the German e-commerce success story.

 

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