The revenue generated from e-commerce worldwide increases year on year. And at an average global growth rate of 20% per year, the rise of e-commerce shows no signs of stopping. For companies active in B2C, it is therefore becoming very important to have a presence in e-commerce, both within and beyond their country’s borders.

But to be successful as an e-tailer, it is important to know your online consumer. Why do people shop online? What do customers expect in different countries? And how can these customer expectations be met? Read more about it in our White Paper.