The United Arab Emirates has a strong e-commerce culture in place, with a high level of existing adoption. Widespread internet access and a high median household income both contribute to this situation, as does a general embrace of online shopping.

The UAE already measures total online sales in billions of dollars despite a relatively small population, and growth projections indicate an increasing appetite for e-commerce among its citizens. One key indicator is triple-digit growth of e-commerce sales volume from 2014 to 2018, and more growth projected for the future.

With more than half of UAE citizens making an e-commerce purchase from a foreign country in 2018, it’s clear that the market is open to international and domestic retailers. With this context in mind, let’s look at some key facts about the UAE’s e-commerce market.


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