The U.S. is one of the countries at the forefront of the long-term growth of the e-commerce industry. Adoption has only increased as e-commerce has grown to encompass additional markets. Beyond many e-commerce staples, ordering groceries, hot meals and much more online is a common practice for populations with access to such services.
Time-sensitive delivery of such items is highly dependent on location. However, with commercial shippers like UPS and FedEx serving much of the nation and the U.S. Postal Service providing last-mile delivery to all physical addresses, accessibility is not an issue for the majority of the population.
Advantages for retailers serving the U.S. include decades-long growth in disposable personal income for shoppers, widespread access to devices that facilitate purchasing and customer familiarity with the process. Shopper preferences, meanwhile, are drifting toward purchases on mobile devices and finding products through social media.
One important concern to keep in mind is the recent implementation of tariffs in the U.S. While this doesn’t limit purchasing by customers, it can increase prices depending on how the supply chain brings products to retailers. Higher costs generally have a suppressive effect on purchasing, although the amount of the price hike for an individual retailer or product is highly variable.
With these trends in mind, check out our e-commerce fact sheet on the U.S. for more in-depth information.