E-tailers that partner with logistics providers are able to send their products across borders to consumers all over the world with much greater efficiency. For many companies, the ability these providers have to help navigate customs, expedite shipping, avoid delays and generally streamline processes is invaluable. However, in some cases, e-businesses have to sacrifice some of their identity in the process. No business should feel inclined to hand over their entire online store to a third party just to improve logistical arrangements.
The best logistics providers will allow their e-tail clients to maintain their online stores as they see fit, own their own checkout process and promote a consistent brand to their customers while still taking advantage of whatever back-end services they need. That arrangement has a number of positive outcomes for online businesses.
Consistency in the online space
E-businesses dealing in multiple markets across the world have a lot of moving parts to keep track of. When it works to optimize its website to handle different languages, currencies, product offerings and other regional variations, there is a delicate balance to maintain. Changing a geo-IP address from one region to another should not throw off the website functionality or organization. On the other hand, customers should not be expected to manually convert a website’s regionally based information to match their current locations.
The ideal combination is a platform that recognizes the user’s geo-IP address automatically and displays currency, language and payment options that make sense, as well as one that fits seamlessly within the website’s existing architecture.
Align with consumer expectations
Increasingly, consumers are savvy online shoppers who hope to engage with e-tailers that keep their purchasing preferences in mind. Worldwide, those preferences can vary quite a bit. For example, 30 percent of e-shoppers in Belgium prefer to use Bancontact or Mister Cash, while in Denmark, over 75 percent of e-consumers prefer the credit card Dankort. Clearly, those two groups of consumers use far different payment methods, but if an e-tailer serves both markets, it may be a huge advantage to feature both payment types.
The same goes for currency conversions. While consumers online can calculate their payments through a separate website, the most convenient e-tailers will perform the conversion automatically in the checkout process. Not only does that build rapport with customers, it also prevents those individuals from miscalculating a payment and spending more than they anticipated.
Our solution: Atlas
E-tailers that want to provide a seamless online checkout experience and regionally specific features while maintaining their own branding and identity can accomplish all of that through Atlas, Landmark Global’s proprietary software platform. The system integrates easily into existing websites – a single plug-and-play covers both checkout and shipping platforms.
Atlas promotes foreign exchange accuracy, removes fraud risks, handles over 150 payment varieties, complies with duty and tax regulations and eliminates the need for foreign banks, processing and entities. In addition to all that, e-tailers get to keep their checkout process and all the benefits that comes with it. If they want to tweak their layout or conduct an experiment to see how they can improve user experience, customization is easy. Moreover, e-businesses can gain better visibility into foreign shoppers through geo-IP data reporting and analytics.
E-tailers rightfully value their independence and the ability to customize their websites. Atlas gives businesses greater capabilities online without forcing them into a system or integration they cannot support or do not want. Ultimately, this benefits the e-shoppers: They get more personalized information, an easier portal and better service. When the customer is happy, everyone wins.