The Benefits of a Carrier-Neutral Approach in E-Commerce Logistics
Have you ever experienced delays caused by disruptions to your carrier’s logistic chain? This is a problem that occurs if you work with only one or two carriers—any issues that your carrier faces become your problem instantly. Thankfully, you can counter this with a strategy called carrier-neutral logistics. What is it, how does it work, and what benefits does it have? Find it out in this article!
What Are Carrier-Neutral Logistics?
The carrier-neutral approach involves partnering with multiple carriers to ensure the integrity and flexibility of your e-commerce supply chain. This involves working with several airlines (for international shipping) and final-mile carriers.
Carrier-neutral logistics are safer for you as an e-commerce company as they protect you from unexpected (or expected) disruptions. Take, for instance, a sales peak—when one or two of your carriers are overwhelmed by the number of orders, you still have others to rely on, ensuring that your products arrive on time even during periods of increased demand.
Landmark Global utilises the carrier-neutral model to offer diverse shipping options tailored to each client’s needs. We work with both commercial final-mile carriers and postal operators to diversify our network even further. We will ensure that your parcels will arrive on time every time. Find out more about our international shipping services for e-commerce stores.
The Key Benefits of Carrier-Neutral Third-Party Logistics (3PL)
Let’s now look at the general benefits of carrier-neutral logistics. These include:
Cost-Optimization
Carrier-neutral logistics is a cost-effective shipping option. By partnering with us, you benefit from working with a single logistics provider who works with different carriers, selecting the best ones for each route.
Flexibility and Scalability
When working with a logistic company that partners with several carriers, you can scale up or down depending on demand. This helps you during the aforementioned sales peaks and also when your products become extremely popular, or the market slows down.
Risk Mitigation
The supply chain flexibility provided by a carrier-neutral logistics partner makes your business resistant to disruptions and delays. This enables you to deliver better customer experiences and keep your customer base loyal.
Custom Solutions for Each Lane Carrier
With multiple carriers, you can build a separate strategy for each lane and market. This enables you to cut costs, adjust to the market trends in a given country, and achieve better business results.
Landmark Global’s Advantage
Affordable and reliable delivery—that’s the aim of any e-commerce business. Landmark Global uses multi-carrier shipping strategies to achieve it. Why should you opt for our services?
We work with commercial carriers and postal operators. This will enable you to reduce overall shipping costs and ensure an even higher level of flexibility in cross-border trade.
We work with trusted last-mile carriers across four continents. By offering your clients delivery options that they know and trust, we will enable you to build positive customer relationships and stimulate sales.
We will prepare a bespoke strategy for you. Based on the destination, your expectations, and requirements, we will select the most optimal carriers for you.
"Our carrier-neutral approach allows us to offer unparalleled flexibility and cost-efficiency, ensuring that our clients always have access to the best possible logistics solutions."
Multi-Carrier Shipping Strategies vs. Traditional Logistics
Embracing carrier-neutral 3PL has its advantages, but how does it compare to the traditional approach? Here’s a brief juxtaposition.
Carrier-Neutral Logistics | Traditional Logistics | |
Costs | Your logistics partner will select the most cost-effective shipping option. | You are bound to your chosen shipping option. |
Reliability | If any issues with one of the carriers occur, your orders will be fulfilled by a different carrier. | No flexibility—disruptions to the carrier’s supply chain affect your business directly. |
Collaboration | Either with one logistics partner who works with multiple carriers (like Landmark Global) or with multiple carriers on your own. | With one-two carriers (per market). |
Delivery speed | You can choose the fastest carrier for a given location. | You rely on the carrier you work with. |
Customer experience | You may let customers choose their preferred carrier, hence personalising their experience. | The customer is obliged to use a given carrier, even if they have had negative experiences with the company before. |
Operational complexity and technology | Requires a complex IT infrastructure to manage your logistics operations as a whole. | Easier to manage with a simpler logistics process. |
The Takeaway
The benefits of carrier neutrality outweigh the potential disadvantages, making this strategy the best choice for mid- and large-sized e-commerce stores. Therefore, Landmark Global embraces this approach and recommends it to online retailers who sell large quantities of their products all over the world.
You might also read: 6 Ways to Use Artificial Intelligence (AI) in Logistics
Open your world
Landmark Global is the trusted international logistics partner that powers your e-commerce growth. Reaching up to 220 destinations, our services include international parcel delivery, customs clearance solutions and returns management. It’s our business to deliver your promise, wherever, whenever
Related news
bpostgroup Footprint—Global Expansion with Staci Acquisition
On August 1, 2024, bpostgroup completed a major step in its global expansion—acquiring the Staci Group, a key logistics player in Asia, Europe, and the US. With over 90 sites all over the world, this is a major advantage for the whole of bpostgroup, including Landmark Global—with the Staci acquisition, we can extend our global reach and provide you with even better services. Find out more.
New Tax Regulation for CH Platforms — Everything You Need to Know
Starting January 1, 2025, Switzerland will implement changes to its VAT regulations for e-commerce platforms, switching to a “deemed supplier” model. The new law will shift the obligation to collect and remit Swiss VAT on goods sold to Swiss customers from e-commerce owners to online marketplaces where the goods are posted. Do you want to learn more? Then, keep reading.
Optimising Coffee Delivery: Kaffekapslen's New Approach for Belgium
Belgian coffee lovers can now enjoy their favourite coffee from Kaffekapslen much faster, thanks to Landmark Global, the new logistics partner for the market. We reached out to Brian Redmond-Dam, Head of Logistics and Supply Chain at Kaffekapslen, to ask how delivery has evolved with this new partnership.
Get Ahead of the Curve with Our Newsletter
Stay informed about the latest logistics and ecommerce news, trends, and insights with our newsletter.