Shoppartners strengthens cross-border logistics with Landmark Global

From one webshop to a multi-channel retail platform

Shoppartners has been a familiar name in Dutch e-commerce since 1999, when founders Bart and Marcel launched their first online store. What began as a handful of niche webshops—such as topperscarnaval.nl—quickly evolved into a network of 49 webshops covering categories from underwear, toys, and garden to party, office, and school supplies. Over time, the company shifted its focus from operating webshops directly to selling via major online marketplaces such as bol.com, Praxis, Amazon and Leen Bakker.

The scale of operations reflects this transformation: Shoppartners now manages around 100,000 SKUs and processes roughly 2.4 million parcels each year from its consolidated logistics hub in Heerhugowaard. The company continues to adapt to a highly competitive retail landscape while expanding internationally.

The logistics challenge: efficiency at scale

As Shoppartners grew, so did the complexity of its logistics. The move from three separate facilities to one central location was a critical step to improve operational efficiency. Yet, the demands of serving both Dutch and international customers required reliable partners who could handle large volumes, cross-border requirements, and marketplace-driven delivery promises.

The company manages its own fulfillment and distribution, making coordination with multiple carriers essential. Landmark Global was chosen to handle deliveries to Belgium, where parcels are pre-sorted by carrier, loaded separately, and transferred on time for next-day delivery in Antwerp and beyond.

On top of this, Shoppartners faces broader market challenges: rising competition (particularly from low-cost sellers), the need for continuous product innovation, compliance with environmental regulations, and navigating customs formalities when importing goods.

International growth ambitions

Expansion beyond the Netherlands is a key part of Shoppartners’ strategy. The company is building its presence in Belgium and exploring opportunities in Germany and meeting the environmental and reporting requirements in these markets is an additional layer of complexity.  

Belgian regulations require retailers to offer not just home delivery, but also sustainable delivery options such as PUDO points and lockers.

By balancing compliance, logistics efficiency, and marketplace demands, Shoppartners is positioning itself for sustainable growth in Europe.

Landmark Global contributed

For Shoppartners, choosing Landmark Global was a strategic decision. Several key factors tipped the balance:

• Pricing and Belgian expertise: Landmark Global combines competitive pricing with deep knowledge of the Belgian market, enabling Shoppartners to operate smoothly without intermediaries.
• Direct communication: The company values Landmark Global’s accessibility and clear communication channels, which allow for quick resolution of logistics issues and seamless scaling during peak periods.
• Flexibility and customer focus: Landmark adjusts capacity when needed and actively collaborates with Shoppartners to find tailored solutions. 

Looking ahead

With Landmark Global as a trusted logistics partner, Shoppartners is better positioned to serve customers across borders while keeping operations efficient and scalable. By combining market reach, product diversification and logistical reliability, the company is set to continue its growth story built on smart partnerships, a clear vision for the future of retail and a strong commitment to supporting local employment and protecting the livelihoods of its people.