Optimizing Ecommerce Delivery: Our Logistics Success Story with an Eyewear Webshop

Czech-based eyewear supplier Alensa built her brand through 15 years of successful online sales to the Czech Republic, Slovakia and Austria. Today, Alensa ships more than 1 000 000 orders annually from its warehouse in the region of South Bohemia, to customers of the European Union, UK, Switzerland, Ukraine and UAE.

The importance of quality and speed

Thanks to a large, permanent stock of more than 800 000 boxes of lenses or 1 000 000 stock of glasses, sunglasses, solutions and accessories, it is possible for Alensa to ship nearly 97% of the orders on the same day.

There goes a lot of time and effort into providing high quality of products and services. Alensa wants to make sure delivery is fast while prices remain low. In addition, their customer service team provides personalized assistance to all customers.

Due to the nature of eyewear products, parcels are very light. Customers place orders on a regular basis, so speed and tracking transparency are a must for international parcel delivery. Quality of delivery is one of the key elements to choose Alensa among other online competitors.

Dedicated e-commerce solutions for Belgian and Dutch destinations

That’s why Landmark Global developed a tailored shipping solution for Belgian and Dutch destinations. This means that latest possible cut-off times are possible, ensuring direct injection into the main Bpost domestic hub near Brussels. Landmark Global also offers a diverse choice of last mile options, including home delivery, PUDO and lockers.

Expanding successfully cross-border

Alensa has been a bpost customer for many years. In 2022 they decided to expand their market with the support of Landmark Global. Alensa was able to maintain their delivery standards thanks to unique, reliable, fast and cost-effective services.

Both parcel solutions for Belgian and Dutch destinations were offered to the buyers next to the existing delivery options and the vast majority of Alensa’s customers selected Landmark’s options during the check-out process.

Thanks to better choice of delivery options and despite overall market decline, Alensa accelerated sales during 2022. A clear confirmation to continue and explore this strategy further in 2023.