Revolutionizing Parcel Delivery: How Promod Streamlined Operations with IMX
Share this article
Promod, fashion for all women
Promod is a French women’s ready-to-wear brand founded by Francis-Charles Pollet in 1975. In 2021, it generated €342 million in turnover. In addition to its online store www.promod.fr, the family concern now has 381 Promod stores in France, 10 in Switzerland, 6 in Belgium and 4 in Luxembourg.
Promod is a chain of ready-to-wear stores in France, Belgium, Luxembourg and Switzerland, and an online shopping platform across the whole of Europe. To simplify deliveries and cut costs, the family concern reviewed its transport plan for e-commerce sales and found IMX to be the perfect partner.
Promod was working with several service providers in its parcel delivery process. “We wanted to centralise everything with a one-stop shop that was preferably an integrator”, explained Benoît Mascot, Transport Manager at Promod. “We were keen not be tied up to one carrier to be able to change carrier if a line was not working. And with no new IT changes for our labels. We were seeking simplicity and consolidation in terms of volumes.”
Integrator and one-stop shop
As an integrator, IMX provided a one-stop shop solution to Promod from the outset. “Implementation was very simple”, emphasised Benoît Mascot. “In addition, IMX offered competitive rates that compare favourably with current market prices. Before long we achieved 10% cost savings. Labelling simplicity is an added bonus. Promod prints out a basic label and IMX affixes the final carrier’s label. This solution facilitated fast integration.
Combining different services
By combining its Pack Easy (postal delivery with tracking) and Pack Sign (signed delivery) solutions, IMX manages distribution across Europe, even for more distant countries and small volumes. Depending on the weight and destination, IMX directs the parcel to the right service. Promod has recorded logistics gains. One consolidated pick-up, where no prior sorting is required, simplifies the process and boosts team productivity.
Agility and high requirements
“We are shortly going to launch on marketplaces”, confided Benoît Mascot. “IMX will guide us because marketplaces have higher requirement levels than we do, with constraints on delivery times as well as returns.”
The return rate on a marketplace is approximately 60%. Returns are free and customers are refunded when the sender receives the parcel. “In other words, speed is important, along with transparent tracking, regular feedback and adapted transport plans”, stated Benoît Mascot.
New channels for improvement
On top of agility and simplicity, Promod appreciates the very direct relationship with its partner IMX: “We find the human aspect at IMX that we also promote at Promod. Tracking and customer support are very visible. Despite the volumes handled by IMX, we are not just an account.” In addition, as a result of the merger between IMX and Landmark Global (part of bpostgroup), Promod has new channels to improve its logistics chain and shorten delivery times even further.
The agility, quality service and personalised support that we enjoy are real assets. Much more than a supplier, IMX is a true partner
IMX, international delivery platform
IMX is an international delivery service provider established in Paris since 1997. In partnership with 245 last mile delivery experts, IMX offers a wide range of cross-border delivery and return solutions for online retailers at optimised cost. IMX and Landmark Global merged in 2022.
Open your world
Landmark Global is the trusted international logistics partner that powers your e-commerce growth. Reaching up to 220 destinations worldwide, our services include international parcel delivery, customs clearance solutions and returns management. It is our business to deliver your promise, wherever, whenever.
Related news
What Is Cross-Docking? And How Does It Impact the E-Commerce Sector?
What is cross-docking? It’s a logistics method that skips storage in your supply chain—the goods are delivered from the suppliers or manufacturers directly to the customers. They might still be moved through a fulfilment facility, but mainly as a stage where they are handed over by one party to the other. Do you want to learn more about the benefits and potential pitfalls of applying cross-docking in the e-commerce sector? Excellent—just keep reading this article!
Efficient and reliable shipping solutions for I-Fulfilment into the US and Canada
Discover how Landmark Global’s cross-border logistics solutions are helping I-Fulfilment scale international e-commerce operations. This strategic partnership enables faster, more reliable shipping to the US and Canada, supporting customer satisfaction and global growth.
Top 10 Essential Facts About E-Commerce in France in 2025
Looking to grow your cross-border e-commerce sales to France? Download the 2025 France E-commerce Factsheet and learn about online shopping trends, shipping preferences, parcel delivery habits, and cross-border opportunities in a market worth €175.3 billion with over 43 million online shoppers.