Shipping to Australia - Our Guide for Shipping Parcels

What do you need to know about shipping parcels to Australia? According to the KPMG Retail & Health Index 2025, user penetration in the Australian e-commerce market is projected at 69.2 % in 2025 (up from lower levels) and average revenue per user (ARPU) around US$3,470. To understand the true potential of the Australian market, consider the financial scale: in the June quarter of 2025 alone, seasonally adjusted online spending reached $13.8 billion, marking a strong 9.7% year-on-year growth. Furthermore, the share of online sales has climbed to 12.2% of the country's total retail turnover. This demonstrates a massive, rapidly growing, and highly lucrative opportunity for cross-border e-commerce. Read on to find out more!

Key Points:

• E-commerce in Australia in 2025 reaches 69.2% penetration, ARPU is approximately £3,470, and 14% of the market is cross-border sales.
• Customers expect clear delivery costs, free shipping above a certain amount, and trust in the carrier.
• The most popular delivery options are doorstep and letterbox delivery; popular payment methods are cards (45%) and digital wallets (23%).
• Key factors are: cost calculation, choosing a reliable logistics partner, local website optimisation and attractive prices.

Parcel Delivery to Australia—Main Market Trends

Did you know that 14% of cross-border e-commerce in Australia comes from the UK? This proves that you can achieve success in this market and you should expand your operations to this country. But to do so, you need to know the market inside-out. We’re here to help you—below, you’ll find the most important statistics on the trends regarding shipping to Australia and cross-border e-commerce in the country.

Shipping Trends in Australia 

Let’s start with by analysing what is critical for Australian online consumers regarding shipping.
 

• 71% of Australian online shoppers want clear pre-purchase information about the delivery charges.
• 61% of Australian online shoppers make their decisions based on their trust towards the delivery company.
• 58% of Australian online shoppers expect free delivery over a certain value.
• 55% of Australian online shoppers want a simple and reliable returns process.
• 45% of Australian online shoppers want to have the possibility to select the delivery location.

Additionally, we also need to look at some general statistics, such as:

• The most popular delivery options:
  • at home: at the door (80%),
  • at home: mailbox (62%),
  • post office (49%),
  • office/workplace (15%),
  • parcel locker (15%).

In the end, we can come up with the conclusion that Australian consumers value the delivery experience the most.
 

Shopping Trends

Knowing the trends regarding shipping to Australia, let’s look at the more general, cross-border e-commerce trends in this market.
 

• 47% of online sales are conducted via computers, while 65% via mobile devices,
• According to the KPMG Retail Health Index March 2026, Athleisure recorded the strongest year-on-year growth during the late 2025 festive season at 24.7%, followed closely by Women’s Fashion at 21.2%.
• Australian consumers prefer digital wallets (23%); debit cards and credit cards are also popular (45%),
• Australian consumers are mostly tempted to buy cross-border due to lower prices.

Parcel Delivery to Australia - Preparing Your Shipping Strategy

How do you enter this emerging market? What do you need to consider? Let’s look at the most important steps of preparing a shipping strategy for the Australian market.

Calculate Your Shipping Costs

Estimating your shipping costs may not be easy, especially if you haven’t sent a single parcel to Australia yet. Nevertheless, it is possible to do it—you need to factor in the following elements:

• the number of parcels,
• the volume of parcels,
• parcel dimensions,
• product type (to calculate customs duties),
• the final destination.
   

Landmark Global ships parcels to 4 injection points in Australia:

• Perth,
• Melbourne,
• Sydney,
• Brisbane.

Thanks to this, we can deliver your products to 100% of the country’s population!

Select Your Logistics Partner

To fully calculate your costs (and start shipping parcels to Australia), you need to select your logistics partner. Don’t focus only on the rates, but also on:
 

• reliability,
• coverage,
• delivery time,
• number of collection points,
• local infrastructure.

Prepare Your Store

Australia is an English-speaking country, so you don’t have to translate your website. Nevertheless, you should prepare your platform for this market. Consider buying a local domain and switching to local servers, as it will boost the performance of your site.

Additionally, make use of the marketplaces. Amazon and eBay are the most popular ones (67% and 31%), so it might be worth offering your products on them to increase your reach and sales.

You should also remember to adjust the prices since they are the main driving factors behind Australian cross-border shopping. In 2025, Australian shoppers were characterised by ‘promo FOMO’, actively switching retailers to save money – 62 % switched in 2024 to seek better prices. By 2026, the Australian shopper has evolved into the 'precision consumer'. Shoppers are now far more deliberate with their spending, actively comparing prices, chasing value, and moving fluidly across channels and brands. Consequently, customer loyalty is increasingly earned transaction by transaction, requiring retailers to continuously prove their value.

The Takeaway

Shipping to Australia requires a good parcel delivery service, but it will truly pay off. After all, the consumers there already like and trust British e-commerce stores, so you should find it a bit easier to acquire customers and make a steady profit.

Worth remembering:

Shipping trends in Australia show that consumers prioritize clear delivery charges, trust in delivery companies, free shipping over a certain value, and easy returns. Popular delivery options include home delivery, mailbox, and parcel lockers.
 

E-commerce trends highlight that Australian shoppers favor mobile shopping (65%), with clothing and footwear being the top cross-border shopping categories. Digital wallets are the preferred payment method (45%), and lower prices drive cross-border purchases.
 

Preparing a shipping strategy involves calculating shipping costs, selecting a reliable logistics partner, and preparing your store for the Australian market. Key considerations include using local domains, leveraging popular marketplaces like Amazon and eBay, and adjusting prices to appeal to Australian consumers.

You may also read:

• Top 10 essential facts about Australian e-commerce in 2024

Sources:

• KPMG Australia’s Retail Health Index©
  • Retail Health Index June 2025
  • Retail Health Index September 2025
  • Retail Health Index March 2025
• Australia E-commerce Market Analysis by Mordor Intelligence
• Trade.gov