The Latest Trends in E-commerce 2025. What's Worth Knowing?
8 Latest Trends in E-commerce for 2025
Let’s delve into the latest trends in e-commerce that will mark 2025 and the following years.
AI Getting Faster, Better and More Unwelcome
There are many ways how you can use artificial intelligence in logistics, e-commerce marketing and sales. This year won’t change that; on the contrary, many AI-powered engines will become faster, better and more accurate.
At the same time, this sparks a counteroffensive that you cannot ignore. For instance, we’ve already observed more focus on designing e-mail filters that can remove out AI-generated content.
So, on the one hand, AI will get better; on the other hand, the role of human input in the use of AI will be more critical than ever.
Fast Delivery
It may not be the latest e-commerce trend, but it remains important in 2025. Customers nowadays expect fast deliveries. What’s more, reliability is also a crucial trend closely tried with fast delivery. Customers want to be sure their packages are delivered as promised, without any disruptions or delays.
At Landmark Global, we embrace carrier-neutral logistics. This way, we can ensure that your parcels will arrive on time, every time, no matter where you ship them! Contact us now!
Augmented Reality and Virtual Reality
Augmented reality (AR) and virtual reality (VR) have been with us for years. However, only a small fraction of companies utilised them so far. But, from what we know, those that did achieve major successes.
Take IKEA, for example. Their app enables users to fit different items from their store into real-life spaces with the use of a smartphone camera. This not only sparks interest but also makes people more likely to purchase furniture from IKEA rather than from their competitors.
Or, there’s H&M with its virtual fitting rooms. It’s a way to try out clothes without leaving home.
2025 will see an increase in the number of companies investing in AR and VR, so it’s a trend that’s worth following if you can utilise it in your e-commerce store.
Influencer Marketing
Influencer marketing was already popular in 2024, but this e-commerce trend isn’t going to stop in 2025. Since AI now generates a lot of content, consumers strive for real-life opinions, and influencers provide them. Moreover, younger generations are starting to make a much bigger mark on the market and tend to follow their influencers even more closely. If you aren’t working with influencers yet, it’s time to start such collaborations.

The Importance of SEO
SEO saw a decline in 2023 and 2024, mainly due to the recession. It was even deemed dead several times (as it is every year), but 2025 should reverse this trend. All e-commerce efforts don’t make sense if your customer can’t find your store, and brands started to recognise that at the end of 2024, so we’ll see higher investments in SEO in 2025.
Sustainability in All Forms
Sustainability is no longer a buzzword. It’s reflected in the law (e.g., e-commerce packaging laws in the EU) and in customer expectations. Thus, you’ll need to embrace it to stay competitive with your e-commerce in 2025—it’s more of a necessity than a trend.
This does not always mean electric vehicles, but also smaller steps. Optimising ground transportation and returns management may also help you reduce your emissions, and so can opting for recyclable packaging materials.
Landmark Global will deliver your parcels internationally, ensuring that the routes are as efficient as possible. We will deliver your parcels on time, every time. Discover our international shipping services for e-commerce.
Conversational Commerce
This is yet another tech-related e-commerce trend in 2025. The development of voice recognition technology and AI prompted a change in the way consumers use their smartphones and messaging apps. This led to the popularisation of voice searches and conversational commerce.
In 2025, more people will be searching for products with digital assistants like Alexa or Siri. This means that you need to optimise your e-commerce store for voice searches if you want to appeal to all users. It’s enough to say that, according to EMARKETER, the conversational commerce industry should reach $34 billion by 2034 just in the US, not to mention other markets.
Delivery Drones
Delivery drones have been tested in previous years, but they aren’t going to storm the market in 2025 (yet!). However, there is going to be an increase of interest in this technology, so it’s a trend worth monitoring as, in a couple of years, they might become an industry standard, especially since they are aligned with other e-commerce trends in 2025, such as fast delivery.
The Takeaway
The latest e-commerce trends see some changes coming. However, many of them are already aligned with the industry's best practices. In some cases, you will need to change the way you operate (as with the AI); in others, you might need to invest in new technologies. Nevertheless, one thing is sure—2025 brings new opportunities and challenges to the e-commerce industry, which you’ll need to face and use to your advantage!
Did you like this article? You may also read: Seamless Returns Policy: Boost Customer Satisfaction and E-commerce Success
References:
Open your world
Landmark Global is the trusted international logistics partner that powers your e-commerce growth. Reaching up to 220 destinations worldwide, our services include international parcel delivery, customs clearance solutions and returns management. It is our business to deliver your promise, wherever, whenever.
Related news

[July Returns Series]: Returns Done Right - Lessons from Five Standout E-tailers
Discover how leading e-tailers like Mytheresa, Zalando, ASOS, Zappos and Everlane are transforming returns into a competitive advantage by blending smart policy, segmentation, technology and reverse logistics to drive loyalty, cut costs and manage July’s peak returns season.

[July Returns Series]: Wardrobing, Bracketing, Serial Returners - How Retailers Are Responding
Wardrobing, bracketing, and serial returns are increasingly impacting e-commerce margins—especially in fashion and footwear. This article explores how retailers are adapting with stricter policies, advanced analytics, and smarter reverse logistics. Part of our July returns series.

[July Returns Series]: Generational Dynamics in E-Commerce Returns - How Age Shapes Behaviors and Policies
Returns behavior varies sharply by generation. What Gen Z expects would frustrate Boomers, and vice versa. This article explores how different age groups handle returns, what they value most, and how etailers can design smarter, segmented strategies to meet them where they are.