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News Overview > E-commerce Packaging – Which Ones to Choose?

E-commerce Packaging – Which Ones to Choose?

22 April 2024 |

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What packaging should you choose for your e-commerce? Should it be corrugated boxes, bubble mailers, paper bags, foil-sealed bags, or something else? It all depends on what products you ship. In this article, we will explore the different types of packaging for e-commerce and explain how to choose the right one. Interested? Then read on!

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How to Determine What Packaging to Choose for Your E-Commerce?

Before we go through all the packaging options for your e-commerce, we need to discuss what factors you should consider when making a choice. So, what do you need to think about?

  • Size – naturally, packaging for e-commerce has to contain your goods securely; therefore, you need to choose the right size that will keep the products in one place. Additionally, this will help you cut down the delivery costs, as the dimensions of your parcels will be smaller.

  • Transparency – some products can be packed in transparent boxes or foil bags, while in other cases privacy is what your customers expect. Think about it: if you’re selling perfumes, you can pack them up transparently, but if you send a crypto storage wallet, you should pack it up in such a way that it’s impossible to determine what’s inside.

  • Marketing – e-commerce packaging is a great exposure space for your logo and promotional materials, so think to what extent you want to place them on the packages and choose accordingly.

  • Sustainability – if you’re sending your parcels to Canada or any other country where consumers care about sustainability a lot, you should opt for eco-friendly packaging materials, like paper. Additionally, some countries (e.g. France) might have specific regulations regarding eco-friendly packaging.

  • Shipping requirements – every logistics partner has some requirements regarding the size of the parcels, so you need to make sure that your e-commerce packaging is in line with them.

At Landmark Global, we can deliver your parcels to many popular cross-border markets. Our limits for the two most prominent ones, US and Canada, are: 66 lbs (30 kg), 274.32 cm in length, and 66 lbs (30 kg), 79’’ (200 cm), 6912 cu in (0.113 cu m) respectively.

What Packaging to Choose for Your E-Commerce? Different Types Explained

So, what are the types of e-commerce packaging, and which ones should you choose for your business? Let’s take a brief look at the most popular options.

Corrugated Boxes

Corrugated boxes are definitely among the most popular e-commerce packaging options. They are built from three layers:

  • inner liner,

  • fluted medium,

  • outer liner.

This makes them extremely durable while keeping them lightweight and sustainable. You’ll find them in various sizes, so you can pick ones that suit your needs. What’s more, they are quick to pack, which is vital in terms of optimising your warehouse processes letting you avoid delays. Combine them with our e-commerce parcel delivery solutions, and you’ll be sure that your parcels are delivered on time, every time.

Cardboard Boxes

Cardboard boxes are sturdy and durable. They are simple in design, but you can customise them to suit your marketing needs. But, most importantly, they provide excellent protection for your products and are great even for heavier goods.

Bubble Mailers

Bubble mailers are perfect for small, flat items like consumer electronics, books or jewellery. You can customise them easily, and the extra bubble wrap layer inside provides excellent protection. They’re an excellent e-commerce packaging option if you want to optimise your delivery costs while sending small goods.

Paper Bags

Used mostly for small items like clothing, paper bags are, once again, a packaging option that helps you reduce the costs of sending parcels that are much bigger than they should be. However, they provide less protection than bubble mailers, so they might not be fit for electronics or jewellery.

The main advantage of paper bags is that they work great for marketing – you can customise them to look like gift bags, hence building positive customer experiences. Additionally, you may use bags made from recycled paper, which will make your e-commerce business more sustainable.

Foil-Sealed Bags

Foil-sealed bags provide excellent protection against moisture, light, and oxygen. Thus, we recommend them mostly for extremely sensitive products. What do we mean in practical terms? Food, pharmaceuticals or some more sensitive electronics.

Plastic Boxes

While they aren’t as sustainable as their alternatives, plastic boxes are still a viable option. They are mostly used in the food industry, where paper boxes wouldn’t be able to provide enough protection. If you are environmentally conscious, there is an option for you – get plastic boxes that are made from recycled plastic!


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The Takeaway

Knowing what factors to consider and what are the most popular types of packaging for e-commerce, you are almost ready to make an informed decision and get down to shipping. Here is our one final tip: don’t ship air – adapt the packaging to the size of the product. Not only is it more sustainable, but it also helps you reduce the amount of fill-up materials to protect the goods and the overall size of the parcels, hence decreasing the overall costs of shipping. If you’re looking for a reliable solution for transporting your goods, be sure to contact us – we’re the experts in international shipping you need!

You may also read: Returns Management in Your E-commerce. How to Keep the Cash Flowing?

Open your world

Landmark Global is the trusted international logistics partner that powers your e-commerce growth. Reaching up to 220 destinations, our services include international parcel delivery, customs clearance solutions and returns management. It’s our business to deliver your promise, wherever, whenever

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