Football fans won’t be the only ones with their sights set on Brazil this year, international e-traders will be doing the same. Whilst it may seem that the two worlds have nothing in common, observers are unanimous in agreeing that the organization of the World Cup (and subsequently the Olympic Games) will have positive effects on the online economy. An online economy which already represented €8.69 billion at the end of 2013.
In addition, the national postal operator, Correios, which is responsible for shipping products for 93% of Brazilian webshops and is a Landmark Global partner, has launched its new strategy for sustainable development.
In this factsheet on Brazilian e-commerce, we look at a country that has more going for it than Samba Kings, and reveal how its logistics infrastructures will soon be significantly improved.