Hong Kong is a country with a notably high per-capita income, only a few international tariffs and a culture that supports more than 2 shopping malls per square kilometer. Those conditions haven’t led to a particularly strong adoption of e-commerce. While the trend of shopping online is on the rise in this special autonomous region of China, the majority of Hong Kongese still prefer to make purchases in person.
Inroads made by major Chinese e-commerce retailers like Alibaba and JD.com have continued to shift the attitudes of Hong Kong residents and increase their affinity for shopping online. Among the chief concerns for these shoppers are the shipping fees, which have an outsized impact on the choice of whether to make purchases in person or online.
Convenience is another major consideration. While e-commerce is already convenient, advances ranging from product recommendations to personalized experiences could capture more of this discerning but increasingly ripe market.
Making inroads into Hong Kong, whether for local or international retailers, is an attractive proposition. With a relatively small land area, dense population, strong package delivery services and many other positive attributes, preference for e-commerce will likely continue to rise in the coming years.
With a clearer understanding of the e-commerce situation in Hong Kong, let’s look at some specifics.