With worldwide revenues from B2C e-commerce estimated to reach almost 1.6 trillion dollar in 2015, the rise of e-commerce shows no signs of stopping. In many countries, consumers are becoming seasoned e-shoppers, and this growing maturity brings with it new desires and expectations. At the top of the list are fast delivery and convenience throughout each step of the online process.
A growing number of e-tailers are developing innovative concepts to meet these expectations. In most mature markets, same-day delivery and Sunday delivery are no longer exceptional. For logistical service providers, these developments are increasing pressure to integrate new cost-effective services into their daily operations.
Internet giants such as Amazon, Google and Alibaba are driving innovation and defining new standards that will shape the future of e-commerce. E-tailers need to bear in mind the importance of clear customer segmentation. For certain segments, the more “exclusive” e-logistics solutions will be a must; for others, not at all. Some e-shoppers opt for same-day delivery and self-defined delivery windows, while others are prepared to wait a few days for their order if it lowers the shipping cost. Logistical processes should be tailored to the variations of e-shoppers. Good customer segmentation is a must for keeping logistical costs in check.
Transparency is just as important as speed and convenience. At Jump4loves, we believe that in order to gain the trust of customers and keep it, e-tailers must offer them full visibility of the delivery process. While e-tailers themselves tend to focus on communication and interaction with the consumer, it’s up to the logistical service providers to get the most out of their “physical interaction” with the customer. By acquiring insight into the customer’s delivery preferences, they can provide valuable insights to the e-tailer to improve their service by aligning with the changing needs of the client.
Building on the growing importance of data and analytics, more and more e-tailers will choose the path of “anticipatory shipping.” In other words: shipping products before they are ordered. By analyzing ordering patterns, past orders, preferences and a host of other factors, e-tailers can predict which products will be bought where and send them to local hubs for storage. We have a vast network of hubs on three main e-commerce continents because we believe this is undoubtedly one of the first signs of a new chapter in predictive analytics and confirmation that data holds the key to innovation and market leadership.
The way to win over online consumers is to give them what they want. Both e-tailers and logistical service providers must make this their mantra. By joining forces and combining the best of both worlds, they can guarantee exciting new e-commerce experiences that are beneficial for all involved.