Top 10 essential facts about Canadian e-commerce in 2024
Explore the 2024 Canadian E-commerce Landscape: Key Insights for Retailers
As Canada's e-commerce market continues to thrive, staying informed about the latest trends and consumer preferences is crucial for online retailers. Our newly released 2024 E-commerce Country Factsheet provides a comprehensive overview of the Canadian market, highlighting key statistics and actionable insights to help you succeed.
With 29 million online shoppers, e-commerce now represents 11.5% of Canada's total retail sales, valued at C$52 billion. Cross-border shopping is significant, with 34% of e-commerce purchases originating from abroad, predominantly from the US and China. Canadian consumers are navigating high inflation and economic uncertainties by prioritizing fast delivery, a broad product range, and competitive pricing.
Download our full 2024 E-commerce Country Factsheet for Canada to gain deeper insights into consumer behaviour, preferred payment methods, and effective strategies for engaging Canadian shoppers.
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Back-to-School Period in E-Commerce
The back-to-school period is a crucial time for many e-commerce businesses. With parents purchasing school essentials online due to the convenience of digital shopping, you can not only experience demand peaks—you also have to actively convince the parents to select your store.