Top 10 essential facts about Canadian e-commerce in 2026
Explore the 2026 Canadian E-commerce Landscape: Key Insights for Retailers
As Canada's e-commerce market continues to thrive, staying informed about the latest trends and consumer preferences is crucial for online retailers. Our newly released 2026 E-commerce Country Factsheet provides a comprehensive overview of the Canadian market, highlighting key statistics and actionable insights to help you succeed.
With over 31.5 million online shoppers, e-commerce now represents 14.5% of Canada's total retail sales, valued at approximately C$75-80 billion. Cross-border shopping is significant, with 34% of e-commerce purchases originating from abroad, predominantly from the US and China. Canadian consumers are navigating high inflation and economic uncertainties by prioritizing fast delivery, a broad product range, and competitive pricing.
Download our full E-commerce Country Factsheet for Canada to gain deeper insights into consumer behaviour, preferred payment methods, and effective strategies for engaging Canadian shoppers.
Sources:
- Statista, https://www.statista.com/forecasts/245143/canada-number-of-online-buyers/