Top 10 essential facts about Canadian e-commerce in 2024
Explore the 2024 Canadian E-commerce Landscape: Key Insights for Retailers
As Canada's e-commerce market continues to thrive, staying informed about the latest trends and consumer preferences is crucial for online retailers. Our newly released 2024 E-commerce Country Factsheet provides a comprehensive overview of the Canadian market, highlighting key statistics and actionable insights to help you succeed.
With 29 million online shoppers, e-commerce now represents 11.5% of Canada's total retail sales, valued at C$52 billion. Cross-border shopping is significant, with 34% of e-commerce purchases originating from abroad, predominantly from the US and China. Canadian consumers are navigating high inflation and economic uncertainties by prioritizing fast delivery, a broad product range, and competitive pricing.
Download our full 2024 E-commerce Country Factsheet for Canada to gain deeper insights into consumer behaviour, preferred payment methods, and effective strategies for engaging Canadian shoppers.
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