A guide to the cross-border ecommerce landscape in Western Europe

Our updated e-book surveys the major cross-border e-commerce trends and developments across 12 countries in Western Europe. The countries covered include large countries like the UK and Germany, mid-sized countries like Ireland and Portugal, as well as one small country, Luxembourg.

The surveyed countries highly differ in their e-commerce adoption and preferences, and understanding and responding to these differences is key to successfully entering these markets and building long-term relationships with shoppers in these countries.

Our e-book answers such questions as:

• From which countries and marketplaces do cross-border shoppers buy?
• What motivates shoppers to buy online cross-border?
• How open are shoppers to slower but more sustainable delivery times?
• And much more