Why Deloox chooses local expertise for its international growth
Pure luxury at competitive prices, delivered fast. That's the idea behind Deloox, the Dutch online perfumery and beauty store selling luxury products across Europe. Everything revolves around a great shopping experience. Local partners with strong market knowledge therefore play a central role in the brand experience. To refine that service even further, Deloox turned to Landmark Global.
What's the story behind Deloox?
Deloox is a Dutch online perfumery and beauty store, offering luxury products to customers across Europe. We grew out of the former Superwinkel, which expanded rapidly by adding more product categories. However, each growth phase brought new logistical challenges. In 2020, we therefore chose to focus sharply on perfume and cosmetics with a luxurious feel. That's how Deloox came to be.
Why do you focus so strongly on local couriers?
For us, it's all about creating the best possible shopping experience. Delivery is an extension of our brand. That's why we place such strong emphasis on reliable, local couriers. In every country, we want to offer customers the best possible experience. Local knowledge is essential for that.
As we grow internationally, we see conversion increase as soon as we have a genuine local carrier in the destination country.
How does Landmark Global fit into that picture as a European logistics expert?
Besides an attractive rate, we also see Landmark Global's international potential. That fits perfectly with our growth ambitions and with those of our customers. Landmark Global is also part of Bnode (formerly Bpostgroup), offering excellent coverage through the Bpost network with home delivery, lockers and PUDOs in Belgium. Saturday delivery and a strong cut-off time are additional advantages. For us, it's not just about good rates, but equally about the premium experience.
What sets Deloox apart from other players?
Our operational excellence. With a relatively small team, we process huge order volumes, because we invest heavily in automation and efficient processes. That makes us agile, cost-efficient, and gives us a competitive pricing advantage. This operational strength is closely linked to our solid in-house IT expertise, which makes us less dependent on costly external solutions.
What does the future hold?
We're entering new markets to strengthen our international growth. Alongside expanding our portfolio, we're also investing more in marketing. We see plenty of growth potential in the years ahead.
